Wednesday, May 26, 2010


We all know about the brand adidas. Well I like these brand very much. Especiall I like the three stripes. Lets see about the history of adidas. Adidas is German based sports company. They manufacture all types of sports products. It is the largest sports manufacturer company in Europe. When compared to world wide adidas ranks second largest sports manufacturer. First position is occupied by “ Nike “. The logo above is the old one. The company was founded in 1924, but it legally registered in 1949. The founder of adidas is “ Adolf Dasster “. Company headquarters situated in ‘ Herzogenaurach, Germany ‘. Throughout the world wide they have their shop. No of employees worked in adidas was 39,000 in 2009. They have earned 245 million euro in 2009.

Adolf Dassler mother had a laundry in German. He produced the shoe there only. Later Rudolf Dassler joined the business. They named the company as “ Dassler Brothers Shoe Factory “. By their hard work they developed their products. In 1936, Summer Olympics Adi Dassler i.e Adolf Dassler take his spike products in suite case and give to ‘Jesse Owens’ to use them. Jesse Owen got four medals in that Olympics. Hence the shoe brand also popularised. Every sports man liked the shoe very much. The business boomed they sold more than 200,000 shoes.

Both brothers were splitted by politics even though they belonged to same party. Adi registered his company as “ adidas “ on August 18 1949. adidas – All Day I Dream About Soccer. Some even thought the nick name of Adolf Dassler as “ adi “ and his family name Dassler “ das “. Later Rudolf Dassler started a new firm called “ Ruda “. But later it has been renamed as “ Puma “.

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