In 1982 they concentrated in free style athletic shoe, it was designed for women. Due to this the aerobics started fame. They also move their idea on casual wear. There apparel are produed in 45 countries. They sponsor for Indian cricket team. In 2009 IPL matches they are the main sponsor for Chennai Super Kings, Kolkata Knight Riders, Royal challengers and Kings XI Punjab. Mahendra Singh Dhoni, Rahul Dravis, Yuvaraj Singh and Yusuf Pathan are also sponsored by Reebok. Their grow like an rising sun, their products plays in major role.