Friday, May 28, 2010


Now we are going to see about Reebok. Reebok is an subsidiary of the great “ Adiddas “ shoe company. Joseph William Foster was the initial founder of concern. He makes an small living in Bolton, England by making shoes. He founded a small company in 1895 with his adult son named “ J.W. Foster and Sons “. In 1924, Summer Olympics they produced high quality sports shoe. Later Foster’s grandchildren named Joe and Jeff Foster founded “ Mercury Sports “. Previously Reebok old was called as Mercury Sports. In 1960 the name changed into Reebok. The word Reebok means ‘ roe male deer ‘. In 1979 they landed in North America and became the competitors for Nike, Adidas and Puma. As of 2007 there shoe factories are in 14 countries. There are 75,000 workers.

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